Creating website content is not easy, here are tips to help you create better website content.
One of the most frequent questions I posed blog readers and editors who ask me for interviews in the media is what is the key to the success of a blog? This demand has increased in recent weeks with the arrival of Google and its algorithm Panda ‘quest for quality’: ancient recipes worth to be handled efficiently in this new model?
A ground answers the first question almost always ‘no idea’. It gives me some embarrassment to lecture on methods to achieve success in anything. First, because the concept of ‘success’ is relative and, second, because honestly I’m not one to consistently apply any of the standards that are supposed to make a blog or website a clearinghouse for Internet users. There are things that seem helpful and others not. I take what seems appropriate and apply everything that I offer my own ideas and way of understanding the Net.
For example, I am convinced that the passion in what you do is a fundamental argument. Also put on a good design, according to your personality and content, and try to respect as much as possible web standards. Talk with your readers, participate in social networks, readability and navigation to maximum, some SEO techniques, have a good sitemap date and send it to all search engines … In short, a whole cocktail between ‘sacred’ recipes and personal that you have to go outlining daily according to your tastes, objectives, responses and progress of your website.
But I’ve always said that one factor that seems crucial: the content. Both then and now. With Google Panda or not. Moreover, I believe that this new algorithm Google what comes exactly is to recognize the demand for content creators against the ‘handyman SEO’ and the amount of resources devoted to reproduce content of others with a mere financial interest sites where not directly fraudulent (splogs, without going further).
Therefore, reviewing the criteria that Google understands priority to ‘succeed’ in Panda, and melting at a million two questions: what is the key to the success of a blog or a website? and what is the key to content on the Internet ?, for me practically the same (with nuances, as we have seen); I decided to develop this list in my special consideration, but which I hope will prove helpful:
Original content: Create your own content. Do not just copy. Quote is not copied. If you breathe in another text, blog, web … always brings something of your own. Personal approach. Value added. Always indicate your way (how you got the original article) and your sources (the original article). Quality content: in form and substance. What you say is very important. As expressed, too. Spelling, syntax, narrative structure … corrects, corrected and corrected before publishing. Follow correcting if necessary after publishing.
Content of authority speaks of what you know. So will you bring something really valuable to the community and can defend your views on the conversation you are about to create.
Passionate Content: talk about what you like and do it as if it were the most important thing in the universe. Actually, it is the moment for you. Contrasted Content: Never trust 100% of what you read or see in or out of the network. Question everything. Investigate it all. Step into the shoes of an unbeliever or layman and reread your post. Within the Network you have many tools to clarify your doubts. But if necessary, pull phone or personal interview. Documented content: the reader likes to know where things come from, what’s what and who’s who. Do not ever take anything for granted. It puts the reader at the exact point in history and conveniently offer him all the protagonists.
Hyperlinked content: link, link and link. Is there another word that best defines the web? Links out and links to the content of your blog-related topic that you are writing. This helps a lot to search engines. Most online newspapers continue to ignore this fundamental aspect. You do not fall into that error. Clean content: advertising has its place. Mix content and advertising is wrong. Passing an advertising text for a post, a scam. Your blog will have much more value the best content and have greater credibility. If you want to monetize, try not to forget.
Regular contents regularly updated. Set yourself your own pace. Updating a blog that makes little or no minimum regularly ends disenchanted readers and ‘expelling’ to search engines.
Unique content: always avoid duplicate content within your domain or site specific. Beware of all those pages of files and searches you generate. Best to remove or hide seekers, their own differentiated content. Customize them.